Innoboost is a proficient agency delivering comprehensive solutions and expert consulting services, tailored specifically for entities in the pharmaceutical and bio sectors.
With our focus squarely on the mantra 'Dive into innoboost', we have undertaken a substantial rebranding initiative, and with thoughtful attention to our primary target demographic, we have executed a website renovation deploying audacious design elements. In the broader scheme, we've harmonized our content to promote cohesion and introduced a myriad of interactive elements, thereby infusing an aspect of pleasure into every piece of our content.
Whereas our former website portrayed a charming concept with the primary intent of disseminating rudimentary corporate information, the refurbishment required an entirely fresh and audacious approach which warranted a rebranding strategy encapsulating the essence of our organization. Moreover, we have meticulously organized recruitment-related content to facilitate the exploration of even the minutest details about innoboost, with the express aim of boosting engagement and user traffic among our principal demographic—users in the 2030 age group.
Taking cues from our youthful and adaptable corporate atmosphere, we've derived the motif of the 'ocean', and have positioned 'Dive into innoboost' as our principal slogan. The overarching design premise maintains a circular aesthetic, harmonious with innoboost's Corporate Identity (CI), yet we've transmitted a sense of 'water' via the backdrop and interaction mechanisms, evoking the impression of surging waves.
In line with this design ethos, we have fabricated icons with the 'ocean' as their core motif, and have employed fonts resonant with our CI. We've interwoven the 'orange' hue, the dot color of our CI, as a standout feature across the website's pages.
For those first encountering our website, we've amplified immersion by judiciously applying text and interactive elements, ensuring the design retains connectivity with the innoboost logo and the main screen.
We've fashioned various distinct pages including ABOUT, a comprehensive company overview; TEAM, an introduction to our members; WORK, a breakdown of our portfolio; SOCIETY, a showcase of our internal culture and ESG management; and BENEFITS, detailing company perks. These are all intended to make the navigation of innoboost-related information much easier.
By embracing responsive design, we've ensured a uniform content experience for users across a range of browser environments, aiming to facilitate content absorption through an enhanced user experience.
Finally, we've incorporated interactive content on each page, utilizing a diverse array of interactions tailored to each page. This strategy is designed to retain user interest in the website and promote prolonged engagement.