Samsung Experience Plus

Samsung Global Marketing Office

Samsung Experience Plus is a TV app that invites users to navigate through a wide range of Samsung Electronics products and content.

We've designed this platform, considering the extensive TV app environment and remote control interaction, to enable a seamless and effective exploration of Samsung's branded content, product details, usage tips, and live shopping content.

Output

TV App

Creative Fields

UX Design / GUI Design / S.W Development

Project Manager

Song Junsung, Park Jooha

Member

Kim Jisoo, Kim Eunwoo, Moon Jihee, Yoon Sooyoung, Oh Chaewon, Lim Yongdae, Kang Jinhong, Kang Bumin, Lee Yoojung, Park Hyungil, Choi Yongsoo, Yoon Sunghyun, Chae Seungpyo, Oh Sohyun

Next Project

Samsung Cloud Web

Project Goal

The app offers an integrated environment where information and content from Samsung.com and our YouTube channel coalesce, enabling users to experience everything at their fingertips on a TV app.

Samsung's Brand and Product Story Unfold on Your Smart TV

We've engineered an intuitive interface that effortlessly navigates through Samsung's branded content and product information.

Stay Updated with the Latest Events

We prioritize the display of the most recent event information — such as Samsung Unpacked, CES, etc. — right on the home screen, delivering a cutting-edge viewing experience.

Samsung Live at the Heart of the TV App

We've tailored Samsung Live, initially designed for the mobile environment, to suit the TV app environment, allowing users to effortlessly access product information across both the TV app and mobile devices during live viewing.

Key Screen

Home

Samsung Electronics' latest news and new product promotion contents are timely exposed to the Key Visual area to provide a variety of viewing experiences.

Shop

It provides various service routes, enhances access to various services in the app, and delivers detailed information of selected products in various visual information so that users can easily recognize product information on TV.

Samsung Live

By providing information on live promotions and upcoming promotions, we have attracted users' attention, provided live promotions and real-time chat according to the TV app environment, and maximized mobile connectivity.

Home

Samsung Electronics' latest news and new product promotion contents are timely exposed to the Key Visual area to provide a variety of viewing experiences.