LG Shield Website
The LG Shield project was initiated to communicate LG Electronics' security technologies and philosophy to users while effectively expressing the brand’s trustworthiness and technical expertise. The project involved developing a responsive website and an admin system to visually and functionally embody the core message of the service—security.
From the user's perspective, the content structure was designed to allow intuitive exploration of LG’s proprietary security systems and technologies. At the same time, the UX/UI was crafted to ensure a consistent experience across various device environments.
From the admin perspective, a dedicated management system was built to ensure operational efficiency and stability. The system was structured to support flexible content distribution and management across various content types, securing both the adaptability and sustainability required for brand operation.
Building a Website to Communicate the LG Shield Brand Identity and Core Technologies
The LG Shield project was launched as a brand platform to convey LG Electronics' extensive security technologies and philosophy to customers. Emphasizing that "security is both technology and experience," the brand identity was thoughtfully crafted and adapted for the digital space.
To facilitate the consistent delivery of this message, a dedicated admin system was developed, allowing for content registration, editing, and distribution. This system improves operational efficiency and enables real-time content management, ensuring the brand platform is maintained continuously and reliably.
Purpose-Driven Design Centered on Technology and Value Communication
LG Shield was created not only to showcase products but also to help users intuitively grasp LG’s comprehensive security systems, certification standards, and processes from their perspective.
To accomplish this, we initiated the project with collaborative workshops involving internal stakeholders at LG Electronics, which helped us clearly define the site’s goals and roles from the outset. This approach allowed us to develop a cohesive content strategy and design concept that consistently aligns with the brand philosophy. Consequently, we restructured the site’s information architecture and visually segmented key messages, facilitating a user-centered content flow that enhances understanding and engagement.
Concept
Building a Website to Communicate the Brand Identity
and Core Technologies of ‘LG Shield’
Consistent User Experience Through Structured Core Content
From the 'Main Page' and 'Why LG Shield' to the 'Solutions' section, the site’s seven primary menus were strategically designed to deliver LG Shield’s security credibility and technical expertise in a persuasive and structured way.
Each menu balances topic-specific messaging while maintaining a unified information structure, enabling users to intuitively grasp the brand’s philosophy and technological strength. At the same time, it allows administrators to manage and scale content easily within a consistent framework. This strategic approach resulted in a highly coherent outcome, not only in visual design but also in the overall content architecture.
Information Architecture That Seamlessly Connects Extensive Resources
Supplementary content like Newsroom updates, White Papers, and FAQs—often accessed with clear user intent—serves as both an informational resource and a vital element that enhances LG Shield’s credibility and expertise.
We organized and categorized this content by type to ensure users can easily find what they need, and we designed a user experience that facilitates efficient navigation across various materials. On the administrative side, this same categorization streamlines content management and supports scalability. This approach allows both users and administrators to enjoy clarity and quick access, even in a complex information landscape.
Visual Language of a
Security-Focused Brand
Translating the abstract concept of “security” into a clear visual language was essential to the design process. We crafted LG Shield’s unique brand tone with a UI that feels both solid and restrained, striking a balance between trust, robustness, and technical depth. This was enhanced by subtle, intentional interactions that create a refined and confident brand experience.
LG Shield: A technology introduction site that
seamlessly integrates technology and content.
To intuitively convey how LG Shield’s core security
technologies are applied, we have expanded technical cases
into various content forms, including product information,
news articles, white papers, and FAQs.
This approach simplifies complex technical concepts for users and allows for quick information searches by content type.
The screen layout is designed to enhance information flow, resulting in the LG Shield homepage—a security technology introduction site that prioritizes both information accessibility and user experience.
A platform that enhances consistency and efficiency in content management
The LG Shield Admin site is a security-focused platform for efficiently registering, editing, and managing diverse content types. It offers an optimized environment for structuring content, including product information, news, white papers, and FAQs, while ensuring consistent rules and formats across multiple administrators. Additionally, it adheres to LG Shield’s security standards, providing a safe management environment.
