At CES 2019, Samsung Electronics unveiled its ground-breaking AI project, 'Samsung Bot,' alongside the wearable gait assistance robot (GEMS·Gait Enhancing & Motivating System). HNINE was at the helm of the graphic design and prototyping stages for the Retail Robot, one of three key robots introduced, the others being Care and Air. As robots become commonplace in everyday life, we emphasized seamless user-robot communication and conducted meticulous testing of present state expressions, content location, and movement.