My Style Lab


My Style Lab, born out of a strategic collaboration with the city of Seoul, is an inventive project aimed at stimulating the Dongdaemun market through the development of a virtual fitting exhibition for DDP (Dongdaemun Design Plaza), a dynamic digital brochure, and two immersive media installations. The five innovative installations on display within the Hi Seoul Showroom at DDP, provide visitors with a unique fashion experience, offering personalized outfit recommendations through interactive surveys and an opportunity to virtually trial these outfits.

Virtual fitting / Digital catalog / Media installation x 2 / Android survey app / Web survey page
Creative Fields
Graphic Design / Media Art / S.W Development with Camera Detecting
Project Manager
Jeon Sanghee
Jang Beomseok, Lee Euntaek, Choi Junyong, Heo Kyungjin, Hwang Bomi, Jung Eunkyo, Lee Sanghyo, Shin Sangseop, Chae Seungpyo, Choi Yongsoo
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