The PASS app is a holistic fintech platform offering a broad spectrum of services, including finance, insurance, health, and investment services, all predicated on robust identity verification. We have amplified user convenience by revamping the information architecture and refreshing the UX/UI design. As the growth of the PASS app demanded superior usability, we concentrated on elevating user experiences, emphasizing PASS's unique identity, and introducing a feature for customized recommendations, tailored to each user.